Case Study
Equifax Dimensions™ helps target the best consumers for a credit line increase to drive more organic growth
Equifax Dimensions™ helps target the best consumers for a credit line increase to drive more organic growth
Equifax DimensionsTM helps target the best consumers for a credit line increase to drive more organic growth Overview: Build balances by knowing your customers better Portfolio growth is important to all financial institutions, and organic growth is an efficient way to help increase the lifetime- value of consumers. One of the keys to organic expansion is knowing and understanding who your best customers are and successfully retaining them. A credit card provider wanted to improve their ability to identify consumers who were best positioned to receive a credit line increase (CLI) of $1,500 and not go delinquent in the following 6 months. Methodology: Identify customers positioned for CLI using comparative analysis The study was done through comparative analysis using Equifax A