How to Determine ESP Function From Fiction Simple Questions, Complex FeaturesIn 2018, 33% of consumers ended relationships with companies because their experiences weren’t personalized enough. Consumers have drawn a line in the sand and stated their terms: if your brand cannot satisfy my personal needs, there are plenty who will. The alarm has been sounded and brands are feeling the heat. In fact, 85% of decision-makers from major brands reported that they will suffer financially without a successful digital transformation over the next two years. Though the pressure is building, the future is anything but bleak. Innovators and early adopters were quick to initially pounce on the principles and technologies powering the growth marketing movement, and their results continue makin

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