Case Study

How the World’s First Business Technology Certification Body Uses LinkedIn Sales Navigator for Growth Hacking

How the World’s First Business Technology Certification Body Uses LinkedIn Sales Navigator for Growth Hacking

Doing business in a data-driven economy, where the financial ecosystem is decentralised and the market is customer centric, is nothing short of challenging. But it also presents an immense opportunity for business professionals with the right skillsets to excel. Institute of Business (IIB) Council seeks to equip them with just that—but, first, it has to reach and convince them. IIB Council is the brainchild of EC-Council, the world’s largest cyber security technical certification body best known for its ethical hacker programme. The division was created to train and certify business professionals who are entering, or already operating in, fast-paced and digitally-empowered business fields. It provides the world’s first professional training and certification programmes in busine

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