How The White Company reduced campaign times from two weeks to three days
How The White Company reduced campaign times from two weeks to three days
9 PagesAs one of the fastest growing multi-channel retailers in the UK, The White Company, relies on the BlueVenn platform from marketing solution providers BlueVenn for its marketing campaigns. The solution has enabled the business to cut down brochure campaign delivery times from two weeks to just three days, including all the data cleansing and processing. The White Company distributes 10 million brochures per year and currently sends in the region of 600k targeted emails up to three times per week to customers and prospects, so the BlueVenn solution sits at the heart of these campaigns for selections, segmentation, reporting and analytics. 1 How The White Company reduced campaign times from two weeks to three days A BlueVenn Case Study The solution allows the marketing team to p
