C A S E S T U D Y How The Telegraph bolstered online conversion through real-time customer signalsAs Europe’s first daily web-based newspaper, The Telegraph is known not just for being an early adopter, but a digital disruptor in the media industry. Most recently, they have been building a digital strategy that prioritizes user engagement over conventional traffic growth. But they faced one major hurdle: it is not always easy to paint a clear picture of how readers actually experience the product. “One of the challenges with traditional analytics is that you have to prescribe what you want to measure,” said Dylan Jacques, Technology Director at The Telegraph. “Often it's what you are not looking at that is what holds you back and is the biggest area of opportunity. That is where Quantum Me

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