Case Study

How the NRMA Encourage Heartfelt Travel Stories and Easily Collect Valuable Public Opinion Using Stackla Keeping 100-year anniversary celebrations goi

How the NRMA Encourage Heartfelt Travel Stories and Easily Collect Valuable Public Opinion Using Stackla Keeping 100-year anniversary celebrations goi

Pages 9 Pages

How the NRMA Encourage Heartfelt Travel Stories and Easily Collect Valuable Public Opinion Using Stackla 10 MIN READ | PUBLISHED: JULY 1, 2021 | OTHER Launched in 1920, the National Roads and Motorists Association (NRMA) is one of Australia’s largest mutual organizations, with over 2.7 million members to whom they provide a range of services, including roadside assistance, tourism experiences, travel and lifestyle benefits and an electric vehicle charging network throughout Australia. It was the NRMA’s 100-year anniversary in 2020. Leading up to that monumental year, they had planned out several large events and celebrations to not only mark the special occasion but also engage their member community, deepen relationships and grow excitement around being part of the organization. But how w

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