Case Study
How Targeting the Right Customer Drove a 400% Increase in Revenue with Unlimited Memberships
Company Bio Jacksons Car Wash is headquartered in Arizona and operates 11 locations. More car spa than just a car wash, Jacksons is a family- operated business where state-of-the-art car care meets state-of- Zen waiting areas. Their car wash and auto-care centers are leaders in Quality, Customer Service, and Value. The Challenge In recent years, car washes have adopted unlimited subscription programs in an effort to drive repeat visits and generate more predictable revenue. Jacksons uses Thanx to engage customers in meaningful ways to drive memberships into unlimited programs by using customer data in Thanx to segment and target customers. Jacksons has a loyal customer base that they wanted to convert from pay- as-you-go wash buyers to unlimited wash members. By converting o