Case Study

How Dewey’s Pizza Increased Revenue by 20% with a Single Email

How Dewey’s Pizza Increased Revenue by 20% with a Single Email

Pages 2 Pages

Company Bio The first Dewey’s Pizza opened in 1998 in Cincinnati, Ohio. The popular chain has locations in Cincinnati, Dayton, Cleveland, Columbus, St. Louis, and Kansas City. Dewey’s fans love the open kitchen where they can watch their hand-tossed pizza being made with gourmet ingredients, then sit down and enjoy a craft beer, fresh salad, and one of their specialty pizzas with creative names like the Green Lantern or the Edgar Allen Poe. Dewey’s describes themselves as “the Hendrix guitar solo of pizza— except we never burn it!” The Challenge When the team at Dewey’s Pizza wanted to celebrate National Cheese Pizza Day and engage their customers, they knew they had all the ingredients for success with Thanx Campaigns. Dewey’s wanted to test a financially compelling o

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