Case Study

How T. Rowe Price

How T. Rowe Price

Pages 9 Pages

How T. Rowe Price achieved 3x more engagement using Turtl vs the PDF Click here or press enter for the accessibility optimised versionSee it, believe it The internal spread of Turtl Click here or press enter for the accessibility optimised versionInternal validation Catherine Carmen, Institutional Marketing Manager, was introduced to Turtl via her colleagues in the EMEA team, who had adopted the tool to create and publish ebooks, and was intrigued by the possibilities. Superior presentation Carmen was particularly impressed by the use of imagery and interactivity in what were otherwise very content heavy pieces. She saw the Turtl format as far more engaging than traditional formats and a huge departure from the content the business normally served to customers. Competitive motivation The t

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