How Mind used Turtl to demonstrate ROI from social media 20% of total leads generated from social! Click here or press enter for the accessibility optimised versionThe challenge Lead gen for the Workplace Wellbeing Index Click here or press enter for the accessibility optimised versionMind launched the Workplace Wellbeing Index in 2016 to highlight increased levels of stress in the workplace and related mental health problems. The charity uses the index to raise funds for their work, charging businesses a fee to participate. The team needed content that was dynamic enough on social media to stand out from other content and drive people to sign up. Highlighting mental health in the workplace Campaign objectives The challenge in a nutshell Creating content that cuts through cluttered channel

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