How Ellipse increased their readers by 350% Waving goodbye to the PDF Click here or press enter for the accessibility optimised versionDemonstrating impact Validating and improving the value of thought leadership Click here or press enter for the accessibility optimised versionEllipse regularly commission research into employer and employee attitudes on workplace benefits and published the results to drive awareness of Ellipse's brand and services. Demonstrating ROI Justifying the large sums spent on this research requires a clear picture of how the resulting content is being consumed by readers to give confidence that it is having the desired impact. Limitations of the PDF Ellipse's existing model of publishing to PDF and static web pages was providing very little in the way of meaningful

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