Baker McKenzie + Turtl The digital evolution of an industry leader Click here or press enter for the accessibility optimised versionThe New Lawyers need new ways of working Click here or press enter for the accessibility optimised versionLeading global law firm B aker McKenzie have positioned themselves as The New Lawyers – a breed that embrace innovation to give clients confidenc e in these volatile and uncertain times. In this context, the firm ’s marketing function has committed to evolving their digital maturity, bringing strategies and tactics in line with the firm ’s brand message. This raised a number of challenges for the team. Improve insight Legacy formats, like PDF, offered limited insight into how content was resonating with audiences, and as such how to improve it, let alone d

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