Case Study

2 Storms, 2 Industries, 2,000 Miles

2 Storms, 2 Industries, 2,000 Miles

2 Storms, 2 Industries, 2,000 Miles Friday, July 19, 2013, tens of thousands of music fans gathered in Wrigley Field in Chicago for the highly anticipated Pearl Jam Concert. Then came an announcement from alternative rock icon Eddie Vedder on stage: “There’s some heavy weather coming in…it’s going to take a half hour to get everyone to safety… We are on the phone with AccuWeather.” After the field was cleared and everyone was in a place of s

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