Case Study

HOW SNOWFLAKE’S DATA CLOUD LOWERED CAC BY 50% AND SPEED UP DATA-DRIVEN DECISIONS BY 50%

HOW SNOWFLAKE’S DATA CLOUD LOWERED CAC BY 50% AND SPEED UP DATA-DRIVEN DECISIONS BY 50%

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Yesware is an all-in-one toolkit that gives sales professionals everything they need to prospect, schedule meetings, and follow up from their email inboxes. The software is provided as an add-on for Office 365 and Gmail. For teams, Yesware gives sales management the power to track, analyze, and standardize what’s working across the Sales team. STORY HIGHLIGHTS: Instant elasticity Yesware can instantly, cost-effectively, and near-infinitely scale storage and compute. Near-zero maintenance Snowflake helped Yesware reduce the need for dedicated resources to manage infrastructure. Single view of analytics data Snowflake provides Yesware with a 360-degree view of the customer, enabling the Marketing team to evaluate user behavior at each stage of the sales funnel. CHALLENGE: Data in

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