WHITE PAPER HOW SNOWFLAKE’S DATA CLEAN ROOMS HELP PUBLISHERS AND MARKETERS IMPROVE AD EFFECTIVENESSWHITE PAPER 2 Data clean rooms are secure platforms that allow two or more parties to join and query data sets, without each party being able to see the other’s data. With Snowflake data clean rooms, companies can securely share data views and allow data to be joined to other data sets for modeling and analysis without the other party being able to see any sensitive user information. This also can benefit publishers, which are under enormous pressure to protect user privacy. Snowflake data clean rooms can help them improve ad effectiveness and, ultimately, lower CPMs (cost per thousand impressions) and increase ROAS (return on ad spend) without having to share the user data

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