Snowflake’s Retail Data Cloud helps retailers and CPG companies adapt to digital transformation by unifying data integration, sharing, and governance. It enables personalized customer experiences, optimized supply chains, and data-driven merchandising. With scalable performance and industry partnerships, businesses can access near real-time insights across internal and partner data. Under Armour uses Snowflake to gain a 360-degree customer view, improve marketing and supply chain decisions, and apply predictive analytics. Features include elastic compute, data clean rooms, and robust security to drive collaboration without compromising compliance.

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