How SMARTe provided 100% accuracy on 90,000 contacts for a leading identity management company and maximizing sales effectiveness
How SMARTe provided 100% accuracy on 90,000 contacts for a leading identity management company and maximizing sales effectiveness
1 PagesTHE CUSTOMER A leading independent provider of iden?ty access management for the enterprise. The Iden?ty Cloud enables organiza?ons to both secure and manage their extended enterprise, and trans- form their customers’ experiences. THE CHALLENGE Customer was looking to increase the efficiency of its business development team. Their sales team was spending too much ?me striding through the recep?on in order to speak with right party contact people. They needed a solu?on that would deliver accurate data with weekly number of 8,000 contacts, improving the sales effec?veness and maximizing the impact of sales team. Working with other tradi?onal data sources, customer was dissa?sfied as they lacked intelligence, accountability and accuracy in its contact databases. The company was looki
