How Siemens Uses Data- Driven Pitching and Media Relations to Shift Their Communications StrategyAbout Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. What started as a small workshop in a backyard in Berlin has grown into a company with 293,000 employees and 200 locations worldwide. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner, more comfortable transportation and advanced healthcare, Siemens creates technology with purpose adding real value for customers. By combining the real and the digital worlds, the company empowers their customers to transform their industries and markets, helping them to transform the everyday for billions of people. 2Challenges In respon

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