Building the Perfect Pitch & Nurturing Your Media Relationships2 Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that? Knowing your audience (both the authors and their ultimate readers), being on point with your pitch and building long-term relationships with journalists on trust and respect. The bottom line is, PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Understanding your audience, what to pitch, to whom and what’s working / not working requires access to relevant information.

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