1 vv STEPS To Grow Your Communications Budget And Advance Your Career Using DataEarned Media is Key to Your Brand’s Success, Especially T oday Companies of all kinds rely on earned and owned media to develop and maintain brand equity, promote awareness, and drive business. During times of crisis, communicators have the added task of keeping B2C and B2B buyers engaged, and they have the opportunity to foster credibility in the boardroom and even increase budgets, in the process. Doing this successfully means speaking the language of the boardroom: data and dollars. The importance of PR is further reinforced by the fact that consumers trust earned media significantly more than other forms of marketing. Nielsen published numerous “trust in advertising” studies over the past decade, wh

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