SHI, a tech solutions provider, used TechTarget’s Confirmed Projects to quickly generate qualified, in-market leads and boost pipeline for partner campaigns. Faced with limited time and resources to create campaign-specific content, SHI leveraged Confirmed Projects for low-lift, sales-ready opportunities. The leads were integrated through Marketo and their CRM, allowing sales reps to act quickly with personalized outreach and best practices. SHI saw immediate benefits, including faster lead conversion, new contacts at key accounts, and stronger marketing-sales alignment, helping them influence pipeline early in the sales cycle.

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