How Retailers Can Use Consumer Spending Insights to Help Enhance Loyalty Programs use case Retailers want to increase the number and quality of their loyalty program members, yet their customer segmentation systems often lack the ability to efficiently identify new, high-potential customers, as well as those that are unlikely to justify tailored marketing efforts. Retailers can work with Equifax to score their customer files with estimated spending capacity measures to help better differentiate customers by their spending trajectories, quickly apply focused strategies to high-potential new customers, and adjust loyalty program members. Challenge: Help evaluate and grow membership of retailers’ loyalty programs and improve efficiency of marketing programs Many leading retail

Join for free to read