Case Study How RealMailers uses Lob RealMailers began as the in-house product of a real estate brokerage rm in Manhattan. The rm was running targeted campaigns to homeowners and buyers, using granular demographic data to reach customers. They had a clever strategy, and it was working. But sending personalized mail is an expensive and time-consuming process. To keep costs down, they did everything in-house—printing and folding thousands of yers, stu ng envelopes, even sending interns on weekly cab rides to the post o ce with USPS trays. It all amounted to a massive headache. But slowing down wasn't an option, because time is relevance in real estate. Send an open house invitation a day late, and it's dead in the water. “The time saved is nearly impossible to quantify—I can't imagine ou

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