Case Study How Counsyl uses Lob As a health tech company oering DNA screenings, Counsyl faced the monthly challenge of creating thousands of HIPAA-compliant invoices, split between insurance companies and individuals. Not only was the process unwieldy, but payment rates suered due to patients confused about their nancial responsibility. This meant time wasted and far too many bills unpaid. “Lob's well-documented API is seamless to use and the team has been incredibly responsive to adding functionality we need.” Fortunately, with Lob's help, Counsyl completely automated their billing process. Lob sends HIPAA-compliant invoices and followups automatically, now printed with specic information to guide patients through their payment responsibility. To make things as simple as possible for

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