How Booking.com uses Lob Booking.com had a problem. To ensure properties listed on their site weren't scammers phishing for credit cards, they had to physically verify each address—no small task for a site with more than 1.3 million listings in over 280 countries. And travelling across the globe, driving hours through ice and snow, just to verify an address that might be fake? Not fun. The solution? Snail mail, baby. It was genius—they mailed verication codes to property owners, who then logged in to Booking.com to authenticate their addresses. But there was a catch. A project of this magnitude had its own complications. It took 60 employees working non-stop around the world, just to keep up with the printing, packaging and mailing. It was costly, time-consuming and a logistical nightmare

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