How Purina in uenced the most important product conversations consumers trust.
How Purina in uenced the most important product conversations consumers trust.
6 PagesExperticity Customer Story: How Purina in uenced the most important product conversations consumers trust. “Experticity has been huge for my team. I get a knowledgeable sta and they get an incentive... Please keep this coming.” – Jordan Frost PetSmart, Manager no. 28 The Experticity Resource LibraryPurina wanted to arm retail sales associates with the knowledge they needed to provide credible recommendations about the Purina Muse product to consumers. But with so many retail locations (and an extraordinary amount of associates), they needed a scalable solution. That’s where Experticity came in. The goalPurina connected with retail associates in 876 unique retail locations – places like Petco, Petsmart, and Pet Supplies Plus – prime locations for thousands of infl
