Experticity Customer Story: How Skullcandy used Experticity’s authentic inuencers to provide trusted marketing to consumers. “As a marketer, I personally place a high value on the ability to oer our consumers useful information on the benets of our products from a trusted source.” – Derek Steiner Digital Marketing eCom Specialist, Skullcandy no. 12 The Experticity Resource LibraryIn just over a decade, Skullcandy has gone head-to-head with the biggest names in the audio industry, producing best-selling headphones that are highly competitive with brands like Beats by Dr. Dre. They are irreverent. Creative. Relevant. And when it comes to capturing what drives millennial commerce, few products on the market even come close. So how does a company with such significant

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