How Puma Boosted Conversion Rates with a Holiday Themed Gamified Experience After various meetings, Insider’s account manager provided Puma with best-practices, an industry specific know-how that was instrumental in designing the mobile web scenario. Insider has showed us that with smart and personalized incentive management, we can boost engagement and revenue significantly. We were astonished at our conversion uplift by simply leveraging the Halloween theme and gamified experiences. Vasiliy Mishin, Head of Ecommerce Puma RussiaGerman-based Puma is the third largest sportswear manufacturer in the world. The company has over 120 stores worldwide and their distinctive logo is often seen on professional athletes competing at the highest level. Anybody with a passing inte

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