How Pioneer Community Energy used Technology to Revitalize Its In-House Marketing and Communications Capabilities Pioneer Community Energy OVERVIEW Pioneer Community Energy (Pioneer) is a community-owned provider of electricity serving Placer and El Dorado Counties in California’s Sierra Nevada region. After using cumbersome, deficient communications methods for a few years, Pioneer engaged govDelivery—a solution that saved thousands of dollars on printing and postage costs as well as employee time and resources. SITUATION When Clunky and Inefficient Just Won’t Do Pioneer had been expending precious energy and personnel resources to communicate with residents and businesses about their utility options and other offered programs. After the board requested an increase in communica

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