Case Study
Combining Digital Tools Helps Fairfax, Virginia, Expand Community Engagement
Combining Digital Tools Helps Fairfax, Virginia, Expand Community Engagement Fairfax, Virginia OVERVIEW While Fairfax, Virginia, is only 6.3 square miles in size, the City’s Communications and Marketing team found that community projects were not engaging residents in the way they anticipated. By bringing together the combined power of govDelivery and Bang the Table (now by Granicus), the city was able to create a new and inviting hub for project information and provide the tools to increase outreach that drew attention from both residents and internal departments. SITUATION The Communications and Marketing team saw lackluster engagement with project information, often due to a piecemeal approach to gathering information. As they targeted an increasingly digital population, it bec