BEARINGNET CASE STUDY The Challenge As with many businesses, outstanding customer service is all important. BearingNet had begun to outgrow its in-house CRM system so was looking to move the business forward, with the aim of further improving sales and marketing processes, and streamlining customer account management. Seeing the burden put on internal services working with their own system, BearingNet looked for a technology partner to help them create a CRM system that worked alongside the business in a simple, integrated way. “We looked at several CRM systems, including the big -name systems, but overall they didn’t do what we wanted or the price was just too high,” said Chris. The company needed to look at three primary elements: ? sales opportunities

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