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Deciding How To Decide

Deciding How To Decide

The article "Deciding How to Decide" argues that many businesses overly rely on basic decision-making tools like discounted cash flow analysis, which are insufficient for complex, uncertain scenarios. To improve decision-making outcomes, executives should expand their toolkit to include case-based decision analysis, qualitative scenario analysis, and real options valuation. The article emphasizes the importance of choosing the right tool for the context and encourages a systematic approach to decision-making, including delaying decisions when necessary.

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