[TITLE] Subtitle COURTING MOBILE CUSTOMERS How mobile strategy and tactics helped our fintech client meet many of their customers where they already were OUTCOMES CLIENT ? Financial ser vices pr o vider specializing in online bill- paying; 45 biller s nationwide in the ener gy indus tr y CHALLENGE ? Extending the client ’ s adv er tising pr esence to the de vices many cus tomer s w er e alr eady using SOLUTION ? Adding mobile to the adv er tising mix and managing the ads with our usual at tention to de tail THE RIGHT FIT W e de termined that mobile w ould pr obably be a s tr ong ad channel f or our client because o f its e xis ting pr esence in their indus tr y . Accor ding to r esear ch conduc ted b y the P e w Charitable T rus ts , b y the end o f 2014, one -thir d o f

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