How hands-on channel management helped our fintech client target their best markets and maximize ROAS
How hands-on channel management helped our fintech client target their best markets and maximize ROAS
1 PagesADDING INCOME STREAMS How hands-on channel management helped our fintech client target their best markets and maximize ROAS CLIENT ? Financial ser vices pr o vider spe- cializing in online bill-paying; 45 biller s nationwide in the ener gy indus tr y CHALLENGE ? Replicating our success with Google in ne w channels to incr ease o v er all r e v enue SOLUTION ? Hands- on, de tail- oriented channel management with cus tomiz ed s tr ategy , k e yw or ds and ad cop y OUTCOMES BING In the second y ear o f our engagement with the client , w e added Bing to Google as a second channel. Because o f our at tention to de tail when w e added Bing and se t up its account and campaigns , w e saw gr adual r esults that made a big diff er ence o v er time: ? F r om Q4 2014 to Q3 2015,
