Case Study

How our own sales team created $4.4 in qualified pipeline in just 3 months

How our own sales team created $4.4 in qualified pipeline in just 3 months

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Popl helped its own sales team generate 4.4M in qualified pipeline in Q2 2025 by standardizing in-person lead capture across five events with its universal badge scanner and mobile app. Reps scanned any badge, enriched data automatically, and synced each lead to Salesforce in about 15 seconds, enabling same-day follow-up while conversations were still warm. This eliminated 38 hours of manual data entry and delivered an unprecedented 200x ROI versus overall event spend in just a few months.

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