How One Major Retailer Rewrote the Rules of (Social) Engagement to Stay Agile Online Case Study1/5 This lifestyle authority knows a thing or two about forward thinking. The effortlessly cool retailer was the first of an impressive portfolio of American brands to make its way across the pond in the nineties, and has been a tastemaker for the young and young at heart ever since. It should come as no surprise that the brand was quick to adopt Instagram as a primary channel for marketing. And to specially cater to its clientele in Europe and the United Kingdom, an independent handle naturally followed. This attention to detail, coupled with a deep understanding of its audience and where to meet them, has been key to the brand’s steady growth online. So, when the global retail landscape

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