How Of a Kind grew their open rates by 23 percent by focusing on quality over quantity
How Of a Kind grew their open rates by 23 percent by focusing on quality over quantity
5 PagesSUMMARY You appreciate a good story behind a product and knowing the name of the designer who crafted it. Maybe you’re tired of accidentally matching with your neighbor, boss and the person sitting next to you on the subway. Of a Kind is an ecommerce retailer with a solution to all of the above. The indie marketplace sells unique fashion, home and jewelry pieces from on-the-rise designers to claim as your own. The idea is that you can brag about being one of the few people on the planet to own the product and learn all about the artist’s behind-the-scenes story. At the end of 2014, looking to share their awesome products with more of the world, Of a Kind started exploring ways to grow their email list. After all, email marketing is the second biggest revenue driver for ecommerce
