How Move, Inc. Reaches Revenue Optimization Goals Meet an in-house optimization team staffed for aggressive optimization Optimizely Move, Inc. (operator of Realtor.com), a News Corp company, is a provider of online real estate services for consumers and real estate professionals to help navigate all stages of the home-buying process. The company is heavily invested in understanding its target audience, with teams devoted to both analytics and user research. The company takes action on these insights and measures the impact of changes via a robust optimization program. Suma Warrier leads digital optimization for Move, Inc., and has spent her time at the company building out a robust team and process to enable high-velocity testing. At the end of 2013 after Suma joined the company, the reven

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