eHow Grows Ad Revenue by Optimizing Viewability Metrics Improved ad viewability helps eHow provide great digital experiences: Both for consumers and for advertisers Optimizely eHow, a Demand Media company, is an online how-to guide with a large library of instructional articles and videos on a variety of topics. Its website receives more than 74 million unique visitors each month. GROWING REVENUE WITH AD VIEWABILITY Today, online publishers like eHow have to balance the demands of two very different (and very important) stakeholders: advertisers and content consumers. Offering a great experience to both is critical – but can also be a tremendous challenge. Testing, iterating, and optimizing ad viewability is the way today’s most successful publishers are working toward that goal. It’s esse

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