631 Howard St. Suite 100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480 MULTIPAGE TESTING INCREASES CONVERSIONS ACROSS LANDING PAGES. Customer Story: VacationRoost Travel Site Revamps Landing Pages to Maximize Revenue VacationRoost’s main objective is to drive visitors into the site’s search results pages, which can be accessed directly from each landing page. According to Ryan Hutchings, VacationRoost’s director of online marketing, customers who enter search result pages are three to four times more likely to convert than those who don’t advance into search. “Our goal is always to say – how quickly can we get somebody into viewing properties in search results? We know that the conversion rate significantly increases when they d

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