Furniture retailer Blu Dot partners with Clearhead to build a thriving, optimization-driven business Furniture retailer Blu Dot partners with Clearhead to build a thriving, optimization-driven business Optimizely Blu Dot is a Minneapolis-based designer and maker of modern home furnishings, with the goal of bringing well-designed furniture and home decor to as many people as possible. They work closely with Optimizely Solutions Partner, Clearhead, to build and scale a successful optimization program that fuels their business. A cost-effective way to drive sales For Blu Dot, optimization plays a major role in advancing business objectives and tackling organizational challenges. According to Mike Wodtke, the company’s director of e-commerce, Blu Dot adopted optimization because they wanted a

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