Customer feedback is essential for trust, growth, and engagement. 72% of consumers trust businesses more with positive reviews, and products with five reviews are 270% more likely to be purchased. To collect feedback effectively, use email, website widgets, in-person requests, and video testimonials. Strategically share feedback on websites, in campaigns, and on social media to boost conversions and brand engagement. Responding to feedback builds loyalty and credibility. Actively leveraging testimonials and UGC not only enhances reputation but drives revenue and long-term business success.

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