975 South Federal Highway, 2nd Floor • Boca Raton, FL 33432 • Phone: 800-787-0497 • Fax: 561-620-9684 • www.MoreVisibility.com Case Study | Google Optimize Non-Profit Improves CTR, Bounce Rate, and Donations with Google Optimize The Problem / Challenge Although mobile was the primary traffic type, it had the lowest conversion rate of all device types. MoreVisibility sought to assist The Lord’s Place on better capitalizing on this traffic. The Solution By making the “Donate” button available on every page of the site for mobile users, site visitors are always one click away from making a donation. MoreVisibility deployed an A|B test to mobile users to present a global donation call to action (CTA) across the site on the bottom of the screen (with the exception of the

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