Case Study
The First 100 Days: Why Sealed Air Chose Conductor Searchlight
The First 100 Days: Why Sealed Air Chose Conductor Searchlight Customer Story: The First 100 Days: Why Sealed Air Chose Conductor Searchlight Whether you know it or not, you’ve used Sealed Air products. You’ve popped your Sealed Air Bubble Wrap ® with gusto, enjoyed a luxurious evening in a hotel room cleaned with its products, and likely had the most delicious Thanksgiving Day Turkey care of its food packaging division. Sealed Air is one of the most powerful, ubiquitous companies you’ve never heard of. “Say Apple, Nike, or Walmart, and everyone knows those companies,” Benjamin Pollack, Sealed Air’s Executive Director of Digital Marketing explains. “If you say Sealed Air, they look at you like you’ve got 10 heads. ” Expect that to change. On the heels of a huge site redesign, Sealed Air i