Citibank Doubles Conversions with Conductor Searchlight Customer Story: Citibank Doubles Conversions with Conductor Searchlight Credit card applications double year over year Traffic to key product pages increase year over year “Conductor is extremely valuable for us. It gives us a better and more comprehensive understanding of our online performance. Our analytics give us metrics like visits and page views, but it’s Conductor that pulls that story together. ” Steven Bush, VP of Search Marketing at Citibank, realizes that “more and more, we find that our most qualified prospects choose to engage with us through organic search. Customers who find us through organic search are 15% more likely to convert than any other online channel. And, when we invest a dollar in organic marketing, we can

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