© Enlyft 2018 | The Application of Machine Learning for B2B Sales and Marketing | Page 1 The Application of Machine Learning for B2B Sales and Marketing An Enlyft White Paper Enlyft delivers actionable sales and marketing intelligence to help companies understand who their most promising customers are, why they are the right customers, and what the most effective messaging is to approach them with. enlyft.com © Enlyft 2018 | The Application of Machine Learning for B2B Sales and Marketing | Page 1 Abstract Machine learning is redefining the sales and marketing landscape. A 2016 survey by MIT Sloan Management Review found that more than two out of five digitally maturing companies have already implemented machine learning for sales and marketing. Machine learning empowers businesse

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