1 AT A GLANCE Challenge Increase brand consideration Solution T arget in-market shoppers with ads and leverage advocates to validate their purchases and help those considering Merrick Benefit Increase in review volume and coverage at retail sites and an ads campaign yielding high return on ad spend Featured Solutions Bazaarvoice Ratings & Reviews Bazaarvoice Advertising How Merrick increases brand consideration among passionate pet parents Pet parents treat their dogs and cats like family and often give as much thought to the foods they feed their pets as the food they feed their children. Savvy brands like Merrick Pet Care understand the high level of consideration pet food buyers put into their decision-making process and use the strong opinions and preferences of other pe

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