Case Study

How Melissa Helps Online Retailers Close Sales, Increase Sales

How Melissa Helps Online Retailers Close Sales, Increase Sales

Pages 2 Pages

CASE STUDY For most every business that relies on e-commerce sales, Amazon has pretty much ruined things. The Seattle-based e-commerce leviathan has so perfected the ability to smooth the online shopping process that others are scrambling to meet customers’ high expectations that they do the same. One area in particular that shoppers have come to appreciate—actually, to demand—is the option of free shipping. The Wall Street Journal recentl

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