Penton: Using Data To Power Their Business Has Resulted In A 140% ROI Thanks To Pentaho And Melissa
Penton: Using Data To Power Their Business Has Resulted In A 140% ROI Thanks To Pentaho And Melissa
2 PagesCASE STUDY Leveraging Pentaho’s data integration expertise and Melissa for data validation lets Penton deliver new products and services that use data to help customers better target their marketing efforts. Penton: Using Data to Power their Business Has Resulted in a 140% ROI Thanks to Pentaho and Melissa OVERVIEW For well over a hundred years, Penton has been a lead- ing publisher of trade magazines covering many markets, including transp
