Case Study | Mediavine HOW MEDIAVINE HANDLED IMAGE LOAD IN A 50M+ PAGE-VIEWS RAILS SITE Cloudinary Delivers Faster, More Reliable and Less Expensive Image Management Solution Mediavine, Inc. owns and operates some of the web’s largest entertainment and lifestyle properties. Mediavine’s network of sites include: The Hollywood Gossip, TV Fanatic, Movie Fanatic, and Food Fanatic. Combined, these websites garner a traffic of nearly 50 million page views a month. As modern media outlets go, Mediavine’s websites are incredibly image rich. The Challenge Mediavine’s sites run on a custom Ruby on Rails CMS hosted on Heroku. Like many other Rails sites, they started off using the Carrierwave and mini_magick gems to handle their image needs. However, as their page views and image processing

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